The word "BIBA" is a Punjabi endearment for a young and pretty girl. It implies sublime qualities, compelling Mrs. Meena Bindra, the founder of BIBA, to use the name for the line of salwar kameez, and dupattas that she launched in 1986. What began as a fashionable and affordable line remains the brand`s ethos today: fashion at an affordable price. In time, new range collections were introduced. Today, the mix-and-match range has a very contemporary sensibility, and the salwar-kameez range is very ethnic, defined by an Indian crafted look, hand-block prints, and vegetable dyes.
The word "BIBA" is a Punjabi endearment for a young and pretty girl. It implies sublime qualities, compelling Mrs. Meena Bindra, the founder of BIBA, to use the name for the line of salwar kameez, and dupattas that she launched in 1986. What began as a fashionable and affordable line remains the brand`s ethos today: fashion at an affordable price. In time, new range collections were introduced. Today, the mix-and-match range has a very contemporary sensibility, and the salwar-kameez range is very ethnic, defined by an Indian crafted look, hand-block prints, and vegetable dyes.
