Tom and his small team were living the life his customers were leading, so they were constantly overflowing with ideas and inspiration. They set about reinventing traditional British clothing by adding twists to classic pieces. Many of Joules`garments had an element of surprise – a purposefully mismatched button, a contrast colour hiding underneath a collar or even a printed lining.
Tom and his small team were living the life his customers were leading, so they were constantly overflowing with ideas and inspiration. They set about reinventing traditional British clothing by adding twists to classic pieces. Many of Joules`garments had an element of surprise – a purposefully mismatched button, a contrast colour hiding underneath a collar or even a printed lining.
