The idea of Novadab came from Andy Malhotra in 2015. The name of Novadab came from Andy`s desire to bring a touch of star sparkle to our jewelry and create joy for our customers. Novadab brought a new dimension to the fashion marketplace and made the finest fashion jewelry available to many with just one click. In 2018 Rocky Cleborne bought the company and started to grow the company quickly with his ideas to expand its offerings. He started with moving the warehouse from Texas to New Hampshire, focusing on customer service, expanding the marketplaces where our valued customers can buy our product.