First, we`re not in Phoenix, Arizona. Never have been (we`re in Boston). Our name refers to the mythical bird, the Phoenix, which is reborn to soar again. Our clothes and other products are sort of like that. We buy large volumes of out-of-season, overstock and clearance designer merchandise from national retailers and TV shopping channels, then pass the savings to you—on average offering our goods at 60% below retail. And by the way, the pictures of shoes and clothing you see on our site are the actual items that you`ll get in the mail. Nothing photo-shopped here.